#LeBroning is Now a Thing

You would've thought that with the air conditioning malfunctioning in the AT&T Center last night that the Miami Heat would've had an advantage. Nope. LeBron's leg muscles saw to that, cramping up something fierce during Game 1. This isn't the first time LeBron has had to leave a game because of cramps, prompting the Twitterverse to run wild.

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Gatorade had to get in on the action.

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Earlier in LeBron's career, Gatorade tried to hash out a massive sponsorship contract with him. Ultimately, negotiations fell through and LeBron signed with archrival Powerade. In light of this, Gatorade just could resist.
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