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This charming number is brought to us by DDB NY for SaferSexForSeniors.org, because STD rates among Florida's seniors apparently are through the roof. "It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic," says DDB NY's Matt Eastwood. "Whether the younger generation likes it or not, our grandparents are having sex."

[mediabistro]

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