Mercedes-Benz first introduced their F 015 autonomous "research car" in January's CES.
And then The Verge got to ride in it.
"Google is approaching self-driving research in a similar manner, but the end goal is different: whereas Google wants to make a little box that efficiently gets you from Point A to Point B, Mercedes is still trying to make something that evokes an emotional response, just as well-designed cars do today. Basically, here's a car company's interpretation of a car in a post-driver world."
"Everything about the F 015 is automated, or at least gives the appearance of being automated — the car is summoned by a smartphone app, opens and closes its doors automatically, and gently urges nearby pedestrians (like me) to "please, go ahead." In reality, the car was continually being attended to by a substantial fleet of Mercedes engineers brought in from Germany and Silicon Valley, babying it as if it was made of papier mâché. Currently, the F 015 isn't even fully autonomous — it needs arrays of beacons on the surrounding pavement to define its path."