17 Weirdest Things that Happened at Jay-Z's Tidal Press Conference

• 1

  First, it's a pretty weird grouping, and Alicia Keys gave the keynote

  
  Via All Hip Hop
• 2

  Then, they filmed reactions shots of robots

  
  Via All Hip Hop
• 3

  And a mouse, presumably a dead one

  
  Via All Hip Hop
• 4

  Alicia Keys quoted Friedrich Neitzsche during her speech

  
  "Without music, life would be a mistake."
  
  He also said this:
  
  "Hope in reality is the worst of all evils because it prolongs the torments of man."
  Via Wikimeida
• 5

  Then everyone signed some sort of pact that they were launching this for the musicians or something

  
  Via All Hip Hop
• 6

  Beyoncé blew a kiss to her signature, it was strange

  
  Via All Hip Hop
• 7

  Coldplay's Chris Martin couldn't sign in person, so just creeped like a pro

  
  Via All Hip Hop
• 8

  Kanye's signature took half a second

  
  
  
  And he's gone.
  Via AllHipHop
• 9

  Madonna put her leg up on the desk to sign. Why? No clue.

  
  Via All Hip Hop
• 10

  Calvin Harris approved of robots

  
  Via All Hip Hop
• 11

  Then everyone clapped for themselves

  
  Via All Hip Hop
• 12

  Then everyone stood around SUPER awkwardly, maybe waiting for the song to end?

  
  Via All Hip Hop
• 13

  Everyone looked very uncomfortable as the song went on and on

  
  Via All Hip Hop
• 14

  This is what stars look like waiting in line for the bathroom

  
  Via All Hip Hop
• 15

  Poor Jack White started thinking about human mortality

  
  Via All Hip Hop
• 16

  Even though the song still played, the lights were turned down

  
  
  
  Then everyone exited. Stage left.
  Via All Hip Hop
• 17

  Usher was there, but he was just charming. If you can believe it.

  
  Via New York Magazine

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