Lacoste Temporarily Changes It's Famous Crocodile Logo For a Good Cause

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  The infamous Lacoste Crocodile Logo...

  

  Basically the foundation of the company since 1933, the crocodile has maintained it's position as Lacoste's logo. However, just for a temporary time, Lacoste will be switching the crocodile out for something new... But don't worry! It's only temporary and for a great cause! 

  
  

  Via lacoste
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  Lacoste has collaborated with the International Union for Conservation of Nature (IUCN), in an effort to bring more awareness to endangered species. Meaning that the crocodile will be switched out for varies types of animals that are on the endangered list and need more awareness.

  Via lacoste
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  and we just have to say...

  This is SUCH AN AMAZING IDEA! 

  Via lacoste
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  What do you think about it?

  Via lacoste

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