As part of Adobe's latest promotional event "Adobe Creative Day," Swedish digital artist Erik Johansson collaborated with the software company to startle a few Finnish pedestrians by photoshopping them into banner ads placed directly next to them at a bus stop. To execute this prank in real-time, Johansson quickly edited photographs of the pedestrians and pushed the images to the digital ad monitor while lurking in a surveillance van parked across the street. In just 72 hours of upload, the video has been viewed over 10 million times on YouTube.