Here's a little run-down of what Masuda discusses in the message: Masuda begins by talking about X&Y being the first Pokémon games to release globally at the same time, and how he's excited behind the idea of battling and trading between players at the same time. It is then explained how the games take place in Kalos, which is inspired by France. As such, Masuda decided that the theme of the games is beauty. There's a little mention of how France is known for it's fashion and culinary sophistication. The name "Kalos" comes from the ancient Greek for beauty. Masuda then talks about his visits to France, as mentioned above. When visiting France, Masuda make sure to carry out research on specific areas, such as the Carnac Stones, something he couldn't do at home in Japan. Lumiose City is also based on the centre of France: Paris! After this there's not much information disclosed. Masuda discusses a little about how he was getting recognised in France by members of the localisation team, and a quick reveal of Monorpale, going on to say how he doesn't want to reveal everything before the game's release in October.