Whatever happened to all the effort friends put in on your birthday to write Facebook posts? They might not acknowledge your existence 364 days of the year, but on this day, they write a beautiful post with throwback pictures to make you laugh. Or at least write "Happy Birthday" on your timeline when they get a facebook notification on their phones.
Nowadays people aren't even capable of that. Receiving greetings and salutations for your birthday is now limited to people who actually care, which is more natural. Just a bummer when no one sends you "Happy Birthday" besides your bank.