#LoveWins Today and Brands Are Weirdly Trying to as Well

So, the Supreme Court of the United States essentially legalized gay marriage today for all 50 states and it's a wonderful thing.

There's been a lot of rejoicing, which is great. There's also been a lot of brands rejoincing, which can be a little weird.

It's lovely to see them make an effort to share in this civil rights victory, but it also can seem a tiny bit pandering and strange. In the end, they are still businesses trying to sell you something, right?

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There was a whole lot of them

#SouthwestHeart beats for love. #MarriageEquality #LoveWins
— Southwest Airlines (@SouthwestAir) June 26, 2015

It doesn't matter who you pair with. #LoveWins
— Logitech (@Logitech) June 26, 2015

Equality is always in style. #LoveWins #Pride2015 #LetsDoMore pic.twitter.com/qr9Y8GYqoJ
— Gap Factory (@GapFactory) June 26, 2015

The U.S. is now just the 21st country in the world to allow same-sex marriage http://t.co/RRUmGunWGz #SCOTUSmarriage pic.twitter.com/gjMQtRgRWd
— Yahoo News (@YahooNews) June 26, 2015

Today we join our employees and customers in celebration of marriage equality: http://t.co/5Vf4lNmyTs #LoveWins pic.twitter.com/NnWfT3AvqV
— Delta (@Delta) June 26, 2015

Proud. #LoveWins pic.twitter.com/ADdXKlyhcb
— Starbucks Coffee (@Starbucks) June 26, 2015
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Some were from companies you would expect

A historic moment and step forward for equality in America. #LoveWins
— Satya Nadella (@satyanadella) June 26, 2015

Love is Love. #LoveWins pic.twitter.com/Zy46hWrW9t
— Abercrombie & Fitch (@Abercrombie) June 26, 2015

Celebrate #NYCPride2015 w/ Gap & @biggayicecream! Shop #GapxBGIC tees + rainbow treats: http://t.co/TmhrfIg8H8 pic.twitter.com/1c4eUlKObh
— Gap (@Gap) June 26, 2015

Happy #pride everyone! #lovewins ?????????? pic.twitter.com/feG4HRsTU5
— Old Navy Official (@OldNavy) June 26, 2015

Proud to celebrate marriage equality and grateful on behalf of our diverse customers, partners & employees. #LoveWins pic.twitter.com/oisLWAXHKF
— Expedia (@Expedia) June 26, 2015

The United States took a step in the right direction today. https://t.co/rcbVwtd8iM #ProudToLove pic.twitter.com/NvusiL6NWF
— YouTube (@YouTube) June 26, 2015
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Some were brands that came out of left field

To their credit, Honey Maid, came out with this mere minutes after the Supreme Court announced the decision.

??=??
— Baskin-Robbins (@BaskinRobbins) June 26, 2015

I guess this is an endorsement? Or maybe just an endorsement of ice cream? Baskin Robbins has always been so damn cryptic.

#LoveIsLove pic.twitter.com/Hl9c3mYlX9
— AT&T (@ATT) June 26, 2015

The first comments have people complaining about their Internet speeds. Nice try, AT&T.

Here's to finding the one who completes you. #SCOTUSMarriage pic.twitter.com/Ox1WB3WCL1
— The Maytag Man (@TheMaytagMan) June 26, 2015

Whoa, Maytag men. Never would have expected it from you!

Stay who you are. #LoveWins pic.twitter.com/2XZplHFNzi
— SNICKERS® (@SNICKERS) June 26, 2015

Calm down, Snickers.
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This tweet pretty much sums it up

There was a problem rendering this tweet - it may have been deleted.