By Watching This Video, You Give Money Directly to Dog Adoption Funding in New Zealand

The more views a Youtube video has, the more money Youtube makes off of ad revenue.
Youtube shares a portion of the ad revenue with whoever made the video.
In this case, Pedigree Adoption Drive in New Zealand made the video.
Pedigree is going give all its video profit toward adoption funding.

Views = $$$ = adoption money. Simple!

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