The new ad features the singer shilling the King's new Crispy Chicken Snack Wrap. She stands on a table, singing "Crispy chicken, fresh lettuce, three cheeses, ranch dressing, wrapped up in a tasty flour tortilla" to the tune of her song "Don't Mind."
Many fans called it cheap, others have accused her of selling out, and many more have pointed out that the ad is offensive and racist.
Other celebrities such as Jay Leno, Salma Hayek, and David Beckham have done ads for the same campaign, but Telly Award-winning advertising copywriter Thembisa S. Mshaka points out that Blige "is the only one who is rude, terse, and invasive."
"Mary appears out of nowwhere, mad for no reason, over the contents of a chicken wrap," writes Mshaka, "which she proceeds to outline in a song where she's not so much singing as belting."
What do you think of the ad? Leave your thoughts after the jump.