Nearly a year after this photo of a dog fight purportedly sponsored by Heineken surfaced -- prompting online petitions and a slew of recent complaints on the company's Facebook page -- Heineken is denying any involvement.
"Images are circulating on a number of websites showing what appears to be an illegal dogfight with Heineken banners (placed upside down) clearly visible. HEINEKEN is shocked and disappointed by this image. HEINEKEN is not and would never knowingly be associated with illegal activities, including those involving cruelty to animals. This is a gross misrepresentation of our brand and our legal team is now investigating the source of the picture and will take the necessary measures. We ask anyone with information regarding this picture such as the source, or the venue where it has been taken to contact us."
Good thing Heineken pointed out the upside-down banners...
[mnn]