Marketing Campaign of the Day

As if it weren't enough that North Carolina already doesn't recognize same-sex unions, the state votes May 8 on a ballot measure that reads: "Constitutional amendment to provide that marriage between one man and one woman is the only domestic legal union that shall be valid or recognized by this State."

This ad campaign, by Winston-Salem agency The Variable, plays on segregation-era discrimination to shock voters into voting down the offensive legislation, called Amendment 1: "On May 8th, make history. Don't repeat it."

Yes, please.

[adsoftheworld]