Bat-Signal IRL of the Day

Clever ad designer John Koay of Saatchi & Saatchi slapped some Bat-Signal stickers onto the ground lighting on the streets of Auckland, NZ, creating a string of real-life Bat-Signals.

The bat-vertising campaign was a promotion for the TV premiere of Batman Begins in New Zealand.

advertising Bat signal batman new zealand superheroes - 6183799296

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