Jamie Lynne Grumet, a 26-year-old parenting blogger, offers her nipple to 3-year-old son Aram on the cover of this week's Time magazine, to promote a story about attachment parenting, an approach that encourages parents to breastfeed and co-sleep with their children.
"To me, the whole point of a magazine cover is to get your attention," says Rick Stengel, Time's managing editor. "From the moment that we started talking about this story as a cover possibility, it was like I couldn't get out of the meetings. There was so much opinion and passion about it and discussion. What that told me is, boy, this is a story that people care a lot about."