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Billboard of the Day

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Aretha Swift needs a kidney, but she's buried deep on the donor transplant list. So she coordinated a fundraiser to buy ad space, and now has 24 billboards plastered around Pennsylvania and in Times Square that send people to AKidneyForAretha.com, where they can find out whether they are a match for Swift.

If Swift's billboards manage to land her a kidney, expect others desperate for organs to get similarly creative. But at least they're a major improvement on the billboard recently erected by a Texas mom to get her daughter voted prom queen, and the billboard in Chicago that compared global warming believers to the Unabomber.

[adweek]

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