Look closely -- it's deep-fried Trix and Cinnamon Toast Crunch, from the San Diego king of all things fried, Chicken Charlie's.
Reviews have been mixed, but the treats are currently available at the San Diego County Fair, which runs through July 4. Then they'll continue the fair circuit with appearances in Orange County (July 13-Aug. 12) and L.A. (Aug. 31-Sept. 31).