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UK Department Store House of Fraser's Emoji Twitter Breakdown/Campaign Was a Spectacular Fail

House of Fraser is a chain of department stores in the UK that carries "Over 1000 premium brands and designer labels" according to its Twitter description. They tried to get a little crazy with their new #Emojinal Twitter campaign and while it's certainly getting them attention, it's for all the wrong reasons. Which is fine by us, because their tweets and the confusion they caused are (perhaps unintentionally) hilarious.

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  • 1

    It Seems to Have Started With This Cryptic Tweet

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  • 2

    And Then a Juvenile Kim K. Photoshop

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    I mean, we've all done it but you didn't need to tweet it.

  • 3

    And Then... ??

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  • 4

    Oh Good, More Photoshop

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  • 5

    At Least They Noticed

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  • 6

    Ok, What?

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  • 7
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  • 8
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  • 9

    Alright, This One's Actually Pretty Good

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  • 10

    And They Have a Point With This One

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    #justgivehimanoscar
    #sowecanstoptalkingaboutit

  • 11

    People Found the Campaign... Less Than Savvy

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    Via @DC_F1

  • 12

    Twitter Denizens Weren't Exactly Laughing WITH Them

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  • 13

    Even Their Competitors Were Mainly Just Concerned

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    Via @ASOS

  • 14

    Others Just Wanted to Find Out Who Was Behind This

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  • 15
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  • 16

    Whatever People Have Been Saying, It Seems Like They're Sticking With It For Now

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    They must have invested a lot in that emoji banner.
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