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UK Department Store House of Fraser's Emoji Twitter Breakdown/Campaign Was a Spectacular Fail

House of Fraser is a chain of department stores in the UK that carries "Over 1000 premium brands and designer labels" according to its Twitter description. They tried to get a little crazy with their new #Emojinal Twitter campaign and while it's certainly getting them attention, it's for all the wrong reasons. Which is fine by us, because their tweets and the confusion they caused are (perhaps unintentionally) hilarious.

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  • 1

    It Seems to Have Started With This Cryptic Tweet

    Via: @houseoffraser

  • 2

    And Then a Juvenile Kim K. Photoshop

    Via: @houseoffraser
    I mean, we've all done it but you didn't need to tweet it.

  • 3

    And Then... ??

    Via: houseoffraser

  • 4

    Oh Good, More Photoshop

    Via: @houseoffraser

  • 5

    At Least They Noticed

    Via: @houseoffraser

  • 6

    Ok, What?

    Via: @houseoffraser

  • 7
    Via: @houseoffraser

  • 8
    Via: @houseoffraser

  • 9

    Alright, This One's Actually Pretty Good

    Via: @houseoffraser

  • 10

    And They Have a Point With This One

    Via: @houseoffraser
    #justgivehimanoscar
    #sowecanstoptalkingaboutit

  • 11

    People Found the Campaign... Less Than Savvy

    Via: @DC_F1

  • 12

    Twitter Denizens Weren't Exactly Laughing WITH Them

    Via: @MissRoxyParker

  • 13

    Even Their Competitors Were Mainly Just Concerned

    Via: @ASOS

  • 14

    Others Just Wanted to Find Out Who Was Behind This

    Via: @MissRoxyParker

  • 15
    Via: @kieranm22

  • 16

    Whatever People Have Been Saying, It Seems Like They're Sticking With It For Now

    Via: @houseoffraser
    They must have invested a lot in that emoji banner.
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