Remember the long lines and human stampedes for Furby and Cabbage Patch Dolls in the '90s?
Well, this is sort of like that. But for cheaply-made clothing.
Balmain for H&M's Collection, promoted by Kylie Jenner, dropped today across the globe and was sold out in many stores within seconds. Videos showing the chaos starting popping up all over the Internet.
Shoppers in Paris can be seen above sprinting their way through the store, ripping clothes from mannequins.
In Croatia, people got pushy.
And Istanbul was a total mess.
Oh, and the website crashed when the line went on sale this morning.
Hug your family tight tonight, people of the world. There is no more Balmain. The end is near.