To Make Sure Your Favorite IPA Tastes Good, Drink it Fast

The folks at highly regarded Russian River Brewing stress one thing that may surprise you: freshness. It's practically a mantra for this famed Santa Rosa brewery.

They want you to enjoy their Pliny the Elder, a world-class double India Pale Ale, as soon as possible. It's not something to stock up on for the big barbecue in six months. It's definitely not something to collect and break out in a few years for a special occasion.

"Beer is a perishable product. The way we make our IPAs, they're not meant to age," said Russian River co-owner Natalie Cilurzo. "The fresher they are, the better they are.