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Your environment - what you see, hear, and smell - can trick you into believing that the taste and flavour of a glass of alcohol has changed, a new study has found.
In an experiment researchers found that participants' ratings of the smell, taste and flavour of a whisky changed by ten to twenty per cent depending on the environment they were drinking it in.
Manipulating people's senses with environmental triggers can have a significant effect on the taste of whisky, they concluded.
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