The Story of a Selfie Hashtag and Over $2 Million in Charity Donations

#nomakeupselfie had humble beginnings, as a gesture of support from one female author to another about criticisms regarding her looks. However, after others began taking part and adding "#breastcancerawareness" and other tags, the donations began pouring in to Cancer Research UK. In just over two days, the organization has raised over £2 million, with more to come. Check out a video about the phenomenon here: