Joint of the Day: Snoop Dogg Announces New Media Start Up Based Around Something He Apparently Loves — Pot

We're not sure if you know this, but Snoop Dogg really likes marijuana.

So much so that he announced the launching of a new media platform from TechCrunch's Disrupt Conference Sept. 21.

D-O-double-G said the platform, called Merry Jane, will be many things, but most importantly a celebration of all things cannabis.

According to The Verge writing from Disrupt:

It sounds like the site will combine a traditional editorial voice with consumer-oriented features like a dispensary mapping service and a buying guide for marijuana-related products.

...The site doesn't officially open until October, but Snoop and Chung are giving 420 users per day — yes, really — access to its beta version until then. They've also shared an example of the kind of content they'll have on the site. Deflowered is a "groundbreaking interview series that will profile innovative people as they enjoy cannabis," and its first episode stars two former Marines talking about post-military life and alternative medicine. "After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further," said Snoop. "Merry Jane is a game-changing platform for pop culture."

Though the site is in beta, they're already released the first of the 'Deflowered' series on their YouTube channel featuring two former marines discussing how medical marijuana has helped them treat their PTSD.