Why are celebrities like Miriam Margolyes or Emma Thompson and her husband Greg Wise posing naked with dead fish? To save the fish, of course! Well... not the ones in the pictures obviously but some of their relatives.
This isn't really a new practice. It's part of a non-profit called Fish Love which is aimed at raising awareness of unsustainable fishing practices. Their goal is to teach people how to choose more sustainable fish to eat. Fish Love has been around since 2009 and has photographed many other celebrities in the past like Gillian Anderson and Helena Bonham Carter.