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Richard Guttfield of Buckinghamshire, UK, lost his puppy.
The puppy, Wilma, is a black miniature schnauzer, like the one seen here. Guttfield couldn't help but notice that Wilma's disappearance coincided with an Amazon delivery of dog food to his house. It's worth noting that Amazon deliveries aren't handled by Amazon directly. The job is outsourced to a wide variety of independent contractors who take on the job of delivering packages to houses.
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It's worth noting that Amazon deliveries aren't handled by Amazon directly. The job is outsourced to a wide variety of independent contractors who take on the job of delivering packages to houses.
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Even though the drivers don't work for Amazon, it was his only possible lead in the case. His only option was to contact Amazon.
And he didn't bother going through the low-level channels. Wanting his puppy back ASAP, he decided to go right to the top.
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Guttfield contacted Amazon boss, Jeff Bezos, directly.
Bezos is worth $130 billion and owns both Amazon and the Washington Post. But he showed that he doesn't consider himself to be above his customers' concerns and immediately sprang into action to help find Wilma.
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With Bezos' help, Guttfield was able to track down Wilma.
"After an email to Jeff … we had someone who was amazing who tracked the driver and found our dog and brought her home," he told CNBC.
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