McDonald's has unveiled a mini version of its iconic restaurant in a bid to attract thousands of 'important guests' every day. complete with drive-thru windows and al fresco tables, the fast food company is calling the branch it's 'smallest McDonald's in the world', but it is actually a fully functioning beehive. We think it's sure worth buzzing about.
It's official name is the McHive, it's located in Sweden and Instead of serving burgers and fries to thousands of hungry people, this McDonalds location will make room for a different type of important customer: bees.
A fully-functional beehive for thousands of bees
The McHive comes complete with a patio and outdoor seating, sleek wood panelling, two drive-thru windows and all the McDonald's advertisements you'd expect to see plastered on the store's windows.
It was created following a collaboration between McDonald's and a Nordic creative agency in an effort to save the bees
As a collaboration between McDonald's and NORD DDB, a Nordic creative agency, the McHive was created to pay homage and draw attention to the several McDonald's restaurants in Sweden that have put beehives on their roofs and wildflowers in their green spaces in an effort to save the bees. Honey bees have been dying at an alarming rate in recent years—one in four bees species in the US are at risk of extinction, according to the Earth Day Network, and worldwide bee populations are in decline due to increased pesticide use, climate change, loss of habitat and biodiversity, among other factors.
You can see exactly what the McHive looks like, inside and out, in the campaign's video below.
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