Siri meets Samuel L. Jackson in a new iPhone ad campaign from Apple. It's not an Avengers tie-in, and Sam's not in character as Nick Fury -- which might be a good thing, considering how much Avengers advertising is out there right now.

And anyway, if Apple wanted do a movie tie-in with Samuel L. Jackson, they'd have to pick Pulp Fiction.

"Siri, what does Marcellus Wallace look like?"

[macworld.]