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Ikea Expansion of the Day

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In a natural next step for the Swedish furniture giant, Ikea is building its own town, in East London. The neighborhood, called Strand East, will feature 1,200 homes and apartments in the Scandinavian style, and all will be rentals. Says Harald Müller, the head of Ikea's real estate arm: "We're just securing our money long-term –- and of course creating more profits at the end."

[buzzfeed / globeandmail]

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