The Fjords' latest music video for the song "All In" brings 80s nostalgia and nightmares to life when one kid's NES becomes a real weapon, leading the boy on a rampage sure to cause a stir in the media.
Here's what the band and video director had to say about it:
First off, we made the video bonding over our shared nostalgic love for all things 80s. It is where we spent our childhoods, and also formed the onset of the digital age. The music video is ambiguous when it comes to drawing a line between reality and fantasy. Where the fantastical aspect ends and reality takes over, is up to the individual viewer. Thematically you have the smaller, personal story - which is the young kid dealing with his oppressors. On a larger scale, we wanted to shed light on the incredible speed of technological developments, both in online social networks, gaming, TV, etc, and our place in it, as humans. We´re living amidst the biggest social experiment to date, and ethical boundaries can get blurry when we´re in the thick of it.
Warning: the video itself features some pretty grim violence, but I can't say I don't enjoy the idea of game cartridges as different weapon/ammo types.
- Reposted by