Like the rest of Scandinavian countries, Norway is usually known for its progressive-mindedness when it comes to gender equality, yet the country's leading brand of dairy products Prior has created a minor controversy after unveiling their latest line of gender-branded eggs, dubbed "Princess Eggs" and "Pirate Eggs" for boys and girls respectively and complete with bright pink and dark blue packagings. Despite the ridicule that the products have drawn, Prior's parent company Nortura defended the decision by saying that they didn't want to over-think it and simply wanted to get children to eat more eggs.