In the age of the Internet and viral news stories, people will believe anything.
With a crazy idea that makes you think "Hmmm...that could actually be believable," you can convince the public of just about whatever you want.
This brings us to Rumblr, a soon-to-be mobile app dubbed the "Tinder of street fighting." The app, which supposedly allows users to match with other people in their area who want to fist fight, was featured on over 200 blogs and websites this week.
Too bad it was just a big, fat lie.
Turns out, this was just a stupid marketing stunt to launch a creative agency. Not even a cool marketing stunt.
"Rumblr started as a portfolio project to help us launch our creative consulting agency, von Hughes. We're a team of college dropouts with backgrounds in marketing, design, and engineering. Rumblr came about organically as a funny idea amongst a group of friends, but quickly budded into an opportunity to showcase our branding skills."
We are all fools.