Russian Dating App 'FindFace' Uses Next-Gen Facial Recognition to Match Faces to Social Profiles

Two months ago FindFace was launched in Russia. It matches photos you snap of strangers on the streets, or photos you may have stored in your gallary, to existing profile pictures on the largest European social networking site VK (originally VKontakte).

What's so insane about the face recognition algorithm is that it can correctly pair faces with a 70% reliability. FindFace was founded by 26-year-old Artem Kukharenko, and 29-year-old Alexander Kabakov, who claim the dating app currently has over 500,000 users and has processed over 3 million searches.