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Sprite Learned a Brutal Truth After Running a Bafflingly Sexist Ad Campaign

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sprite sexism ads Sprite Learned a Brutal Truth After Running a Bafflingly Sexist Ad Campaign
Via: @adage
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As soon as this Sprite advertisement was spotted, people started to complain. Why, maybe because instead of saying truths that are #BrutallyRefreshing, as the campaign intended, it really amounted to some cheap jokes that are #BrutallySexist. 

The responses were equal parts "Sprite, you should be ashamed!" and "Did no one in charge of marketing read over this and think that it could be offensive and/or sexist? Really? NO ONE?!?"


via @tommyxcore


via @ThisCaitlin, @AmarielleEU, @WellNowUniverse,


via @shaunbrilldream@CristianaDeLia

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