Google’s New AI App Lets You Try On Clothes Without Leaving the House, Which Feels Very On Brand for Me

There's a new app from Google Labs called Doppl, and it basically asks the question: What if trying on outfits didn't require... trying them on? You upload a photo of yourself, add a screenshot or image of an outfit you like, and Doppl shows you what you'd look like wearing it. Not just in a still image, either. It generates a video of you - well, AI-you - rocking the look.

People who tried it are saying It's impressive. It's weird. It's glitchy. All the things an early AI experiment should be.

According to Google, this is all about helping people "explore their style," which is marketing-speak for "An even easier way to sell people stuff." But it's honestly kind of great. Want to know how you'd look in that dress you saw in the shop window? perhaps a corset you would never have the courage to try on for real? A neon parachute suit from the '90s that you can't even get anymore? Upload it. Boom. Magic mirror.

Now, it's not flawless. People have noticed that it sometimes struggles with cropped photos or outfit swaps that require body part guesswork - like replacing jeans with a skirt. It has no idea what your legs look like, so it... improvises. And in doing so, it might make you a bit taller, shorter, thinner, or wider, depending on how it fits the outfit. Which is kind of a strange side effect for an app about self-expression but I will allow version 1.0 to do that. It will probably get better the more people use it and give it feedback.

Still, this is pretty wild tech. You find an outfit you love online, you screenshot it, upload it to Doppl, and a few seconds later you're seeing yourself wear it like you live in the future. The app is out now in the U.S. on both Android and iOS, and it's still experimental, so expect weird glitches. But also expect to lose an hour of your life trying on things you would never wear in public.

Watch a demonstration below: