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Let's start with a fairly basic ad...
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...and make it awesome by replacing all the humans with puppies.
Well played, Carmax. -
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All commercials are cuter with dogs, right?
(Not sure if it's enough to make me drink Budweiser, but adorable nonetheless.) -
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WRONG.
What have you done, Audi? -
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Let's try some other animals.
Chevrolet went with cattle... -
06...while Chobani opted for a bear.
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As always, several of this year's ads break out the major star power.
Terry Crews and the Muppets for Toyota. -
08Ellen DeGeneres for Beats.
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09Scarlett Johansson for SodaStream.
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10Tom Hiddleston, Ben Kingsley, and Mark Strong for Jaguar.
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11Johnny Galecki for Hyundai.
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Some companies decided to pander to your nostalgic side.
John Stamos, Bob Saget, and Dave Coulier for Oikos. -
13Laurence Fishburne for Kia.
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Hyundai, Cheerios, and Coca-Cola went for the "heartwarming moments with kids" approach.
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15Kudos to Cheerios for running another ad featuring this family.
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16It's nice to hear Jump Around again.
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There are always a few wacky outliers.
Volkswagen gives us a glimpse into one of their plants... -
18...while Squarespace shows us that the only thing more horrifying than the internet is the internet personified.
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19Axe, in a departure from their "women find overly-body-sprayed guys irresistible" ads, presents this questionable offering.
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Doritos is continuing the tradition of allowing us to vote on their ads. Which of these finalists is your favorite?
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H&M is also giving viewers a say.
However, since both options involve a shirtless David Beckham, everyone's going to be equally pleased/displeased regardless of the outcome. -
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Some ads are being kept under wraps, but you can still get a glimpse before the big day.
M&M's. -
27Butterfinger Peanut Butter Cups.
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28Bud Light.
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29Stephen Colbert for Wonderful Pistachios.
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30A longer version of this Budweiser ad will air during the game.
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