Via freepik
It’s not just that it looked good - it looked convincing. And that’s kind of the scary part. The video had that same glossy, over-the-top vibe you’d expect from an expensive commercial. It didn’t show the actual gameplay, of course (why start being honest now?), but it did have that slick, professional feel you’d usually get from a massive budget and a small army of digital artists. Except this time, it was probably done by one person in front of a keyboard, typing out “make me an epic battle scene for a fake game trailer.”
But KingShot isn’t even the weirdest thing I saw this week. I stumbled across another AI video that wasn’t a real commercial at all - it was just someone testing Veo 3. They asked it to make a yogurt ad. You know the ones - slow-motion swirling yogurt, shiny berries dropping in, everything looking smooth and creamy and impossibly delicious. Usually, it takes a whole studio to make those shots. Specialized cameras, lighting setups, expensive product stylists making sure the yogurt swirl looks just so. This time? It was just a prompt. And it looked… pretty much the same. Because the AI was trained on videos exactly like that.
That’s when it really hit me: we’re not just talking about a new tool here. We’re talking about an entire industry about to get steamrolled by generative AI. These aren’t just novelty videos anymore. They’re replacing actual jobs, actual human creativity, with algorithmically-generated content that’s good enough to fool your eyeballs. And it’s only going to get faster, cheaper, and more pervasive.
Think about it - right now, some ad agency still has to go into Veo 3, type out a bunch of prompts, get a few video options, and then piece them together into a final ad. But pretty soon? That step is going to disappear too. The future of AI video commercials isn’t just “make me a yogurt swirl.” It’s “Google, make me 50 different yogurt swirl commercials for 50 different demographics and show them directly to the people most likely to buy it.” The person running the ad won’t even see the commercials anymore. They’ll just feed the machine the goal—sell more yogurt, sell more trips to the Maldives, sell more KingShot downloads - and the AI will crank out custom ads on the fly.
Is it efficient? Sure. Is it terrifying? Absolutely.
Because let’s be honest - if we’re already making yogurt swirl videos and epic Roman battles with a single prompt, what’s next? We’re not just headed for AI video commercials. We’re heading for AI video slop. Infinite ads, perfectly tuned to manipulate each of us, flooding our feeds like digital fast food. Cheap, fast, and everywhere.
I don’t know if it’s a good future. Honestly, it feels like the exact opposite of a good future. The internet was already full of fake ads for games that never look like the ads. Now, the ads themselves are fake too. And the people making them? They’re not even bothering to watch the final product.
Meanwhile, all of us - the audience - are stuck wading through an endless sea of content that’s been generated purely to sell us something. Not because it’s interesting or funny or creatively fulfilling, but because an algorithm decided it’s the best way to get us to click.
We’re going into AI video slop headfirst, and we’re probably not going to stop. So yeah, this is me, one day after seeing my first AI-generated video commercial, already feeling a little nostalgic for the days when at least some poor intern had to sit there editing stock footage of yogurt.
Those days are gone. Welcome to the new era of advertising - where everything’s fake, everything’s automated, and the best we can do is brace for impact.
