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17 Weirdest Things that Happened at Jay-Z's Tidal Press Conference

Jay-Z welcomed the media and a bunch of other mega-huge artists to a March 30 press conference to relaunch his recently purchased music streaming service Tidal.

It's supposed to serve as some sort of musician-owned alternative to Spotify and Rdio, but the weirdness of the press conference might have eclipsed whatever the stars had to say about the $20-a-month ($10 for a lo-fi version) lossless service.

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  • 1

    First, it's a pretty weird grouping, and Alicia Keys gave the keynote

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  • 2

    Then, they filmed reactions shots of robots

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  • 3

    And a mouse, presumably a dead one

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  • 4

    Alicia Keys quoted Friedrich Neitzsche during her speech

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    Via Wikimeida
    "Without music, life would be a mistake."

    He also said this:

    "Hope in reality is the worst of all evils because it prolongs the torments of man."

  • 5

    Then everyone signed some sort of pact that they were launching this for the musicians or something

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  • 6

    Beyoncé blew a kiss to her signature, it was strange

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  • 7

    Coldplay's Chris Martin couldn't sign in person, so just creeped like a pro

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  • 8

    Kanye's signature took half a second

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    Via AllHipHop


    And he's gone.

  • 9

    Madonna put her leg up on the desk to sign. Why? No clue.

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  • 10

    Calvin Harris approved of robots

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  • 11

    Then everyone clapped for themselves

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  • 12

    Then everyone stood around SUPER awkwardly, maybe waiting for the song to end?

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  • 13

    Everyone looked very uncomfortable as the song went on and on

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  • 14

    This is what stars look like waiting in line for the bathroom

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  • 15

    Poor Jack White started thinking about human mortality

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  • 16

    Even though the song still played, the lights were turned down

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    Then everyone exited. Stage left.

  • 17

    Usher was there, but he was just charming. If you can believe it.

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