Badass PR Stunt of the Day

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Residents of Bethel, Alaska recently fell victim to an elaborate hoax at the hands of two of their fellow residents. The ruse claimed Taco Bell was opening an outpost in the town of 6,200 residents. While sky-high hopes crashed down to Earth, the Internets went to work spreading the story, and word eventually reached Taco Bell headquarters.

On Saturday afternoon, Taco Bell tweeted #OperationAlaska had commenced, bringing a temporary Taco Bell to the sleepy town. The relief package consists of 900 pounds of beef, 300 pounds of lettuce, 150 pounds of cheese, 500 pounds of sour cream, and 300 pounds of tomatoes -- enough for 10,000 tacos. Enjoy, Bethel!


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