The Möth Memes are the hottest memes that recently dominated the web, and National Geographic decided to take it a step further...
and 'lamp' confuses their instinctual navigation system, which is a method called Transverse orientation.
Transverse orientation is like us using the North star to determine which way is North.
The evolution of the moth wasn't prepared for the modern worlds use of light around-the-clock. The light disturbs the moth's transverse orientation, thus, drawing them into their doom.
Lynn Kimsey, professor of Entomology at UC Davis, perfectly describes the use of electricity and light to National Geographic as, "artificial moons," in which we created, that have caused the moths to go "awry."
And when faced with such an insanely powerful artificial illumination we create, the moth simply cannot resist.
Much like the infamous Romeo & Juliet