Mooove to the right. Mooooove to the left. A British startup has launched a Tinder-style app, called Tudder, to make it easier for farmers to find a mate… for their cattle.
A UK farming startup introduced a Tinder-style app, called Tudder, that lets farmers find breeding matches by viewing pictures of cattle with details of their age, location and owner.
"Tudder is a new swipe-led matchmaking app, helping farm animals across the U.K. find breeding partners in the quest for moo love," according to the Apple app store description. Users hear a mooing sound as they swipe -- right to show they're interested or left to reject possible matches.
The project is the brainchild of Doug Bairner, CEO of Hectare Agritech, the company that runs SellMyLivestock, and Graindex, an online agriculture technology trading site.
"You've got all this data of its background and everything, which if you're at a market you might not have had the time to go through for every single random animal," he told Reuters. "There's nothing better than seeing an animal in its home, its natural habitat, rather than putting it on a lorry. … If someone rings up and wants to come and have a look, or even getting it from the picture, it's ideal really from that respect, and they're happier for it."
Profile descriptions range from “nice big strong sorts make nice suckler cows” to “quiet well grown young bull ready to work”
Farmers can also restrict their online search by whether the animal is organic, pedigree or on a farm where tuberculosis has been detected. Marcus Lampard, a farmer in Carmarthenshire in southwest Wales, has one pedigree beef shorthorn breeding bull listed on the app and says it's a lot easier to sell livestock online.
The app launched shortly before Valentine’s Day. And it seems to be a hit: it features profiles from animals of both sexes representing 42,000 UK farms.
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