Pornhub is launching an initiative to keep people safe during the olympics in Rio this year by providing a free membership to anyone in Rio de Janiero. The website to sign up also provides actual information about how to protect yourself from Zika, so it's not all just silly.
Participants also get to pick the country they are rooting for. The program is relatively new so there aren't a lot of signups yet, but not surprisingly Brazil is in the lead.