If you've been living under a rock for the past few years, then you may not have noticed large corporations and their tendencies to adorn absolutely everything in their power with rainbows and sparkles during Pride month.
These brands are being criticized for only hopping on the marriage-equality wagon after strong evidence that it helps to sell more products. Aside from that, the move is just straight-up cringey and kind of reminds us of the "How Do You Do, Fellow Kids" meme.