Purdue University's Society of Professional Engineers broke their own world record for the world's most complex Rube Goldberg machine over the weekend, deploying a 300-step contraption that inflates and then pops a balloon.

Purdue's previous record, listed in the Guinness Book, was "only" 244 steps.

Sorry, OK Go. At least you have that whole rock n' roll thing to fall back on.

[io9]