McDonalds Shows Off New Hamburglar and His #Dadbod

• 1

  You probably remember the Hamburglar like this:

  
  
  He was first introduced in 1975 and hasn't changed a whole lot since then.
  
  
  Via Mashable
• 2

  But now, he's been remade for a new generation

  
  
  Because of McDonald's slipping sales figures, new CEO Steve Easterbrook put out a video presentation May 6 touting the need to create "brand excitement."
  
  Unfortunately, he didn't show much excitement himself and McDonald's stock fell in response.
  
  Look at this guy:
  
  
  Via Mashable
• 3

  BACK TO THE NEW HAMBURLAR

  
  
  His new incarnation sports human-like features and a week's old beard. How fantastic.
  Via Mashable
• 4

  #Dadbod

  
  
  Joel Yashinsky, McDonald's' Vice President of U.S. Marketing offered a deeper explanation to Mashable:
  
  

  "We felt it was time to debut a new look for the Hamburglar after he's been out of the public eye all these years. He's had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time."

  Via Mashable
• 5

  It really doesn't look too different from the "Fast Food Burger Thief" costume you can buy on Amazon

  
  
  
  Except the new guy has pants.
  
  Welcome to the future.
  Via Amazon
• 6

  McDonald's further teased his appearance in a video on Twitter

  Via McDonalds

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