Should "Ћ" Be the New "The"?

Twitter has been abuzz this week with talks of "Ћ", a symbol for the word "the" recently proposed by Australian restaurateur Paul Mathis. In an interview with The Age, Mathis said he hopes "Ћ" will replace the word itself, asserting that the most-used word in the English language deserves its own symbol and that it could improve efficiency when texting or tweeting. To jump start his ambitious movement, Mathis says he's invested $38,000 in a mobile app that will hopefully bring the "Ћ" symbol into everyone's hands in the near future.