PR Stunt of the Day: Author Sends Lamb Chop Into Space

We can land on a comet, but we haven't yet sent a hunk of meat into space?

What's the deal NASA?

To promote the release of his new book "Meatspace," author Nikesh Shukla attached a tandoori lamb chop to a weather balloon, rigged with GPS and a camera, and sent it 82,000 feet up into the Earth's atmosphere.

It soared high enough to see the curve of the earth before crashing back down on a farm in England.