The Vietnamese fusion restaurant Red Medicine in Beverly Hills has taken to Twitter to publicly shame customers who failed to show up for their reservations. Owner Noah Ellis became increasingly frustrated last weekend after a string of customers failed to claim their booked tables, causing him to tweet the offenders names via the eatery's official Twitter feed. In an interview with Eater LA, Ellis defended his actions by saying he had attempted to handle the problem of no-shows several times before with methods he determined would be detrimental to his business.