"WhatsApplebees" is a Chat Service so Dumb it Might Actually Exist

New York developer Mike Lazer-Walker developed WhatsApplebees (like WhatsApp, get it?) as a snarky commentary on the state of boneheaded social media attempts by big business. Use the app to find and connect with Applebee's fans in your area and around the world, the promise goes, but (un?)fortunately it's only an unofficial pet project. When you think about it though, a corporate-sponsored social media and messaging app doesn't seem that far-fetched, does it?