A Quarter of Gaming YouTubers are Getting Paid by Publishers

Gamasutra conducted a survey of 141 gaming YouTubers, some of whom had more than a million subscribers. Turns out, 26% of those who have more than 5,000 subscribers have received money either from publishers (21%) or developers (5%) to make videos about their games. Less than 2% of those with less than 5,000 subscribers have done the same.


Are you okay with YouTubers receiving money from publishers (or developers) in exchange for coverage on their channels? Should YouTubers be required to disclose this? Let us know in the comments below!