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"Cat view" instead of "Sea view"
The new cat hotel, named "Neko Hatago" is located next to a cat cafe so instead of offering rooms with sea view or skyline, the guests are offered bedrooms with a large window to an open area of the cafe where cats run around and play. That means guests can look out and see a bunch of frolicking kitties--and hopefully one to take home.
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Opportunity for a two way observation
The hotel markets the idea as an opportunity for a two-way observation. On one hand, it provides a relaxing view of cats while encouraging guests to wave their hands and use toys to invite them closer to your room and to develop a bond. On the other hand, although you can close your curtain for privacy's sake, the hotel emphasizes the unique lodging arrangement of having "cats watch over you as you sleep."
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Traditional Japanese style interior
The hotel itself has a traditional Japanese style interior (with plenty of feline wallpaper and decorations), and provides capsule hotel style bedding.
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